Has the age of the football mercenary reached its peak?

My club will suffer in January. I am a Sunderland fan so I am used ti the suffering but it feels now like it is getting out of hand. It feels to me like the age of the football mercenary is reaching its peak.I know that for a long time the players have seen the game as a way of making huge sums of money while they still can. Their career is short and the rewards for moving clubs always seem bigger then the rewards for staying put. Add agents into the mix that like to make a deal then you have a mix that puts players in total power over clubs and fans sit at the lowest level of the pecking order. You see in football, showing loyalty means you can be exploited. The club knows that you are not suddenly going to up sticks and support the next closest team. Loyalty means that you will show up week after week, but the merchandise and out up with whatever is thrown at you.

This January transfer window will show that the club have little power against players,and it is the fans that suffer. This is highlighted by two players. The dealings of Yann M'Vila and Lamine Kone show that football has reached a new level of player power. It shows that the mercenaries are in control.

Yann M'Vila
Yann is quite simply the best midfielder Sunderland have had on their books for a very long time. He was absolute quality at the end of last season and had signed a pre-contract agreement with us to begin on the 1st January 2017.

Something happened on deadline day at the end of the Summer 2016 transfer window as Yann M'Vila arrived in England only to post a cryptic social media message that Sunderland had broken his heart. This is a man with a track record for playing clubs off against each other for his own gain.

It has been announced this week that he is now going to join Sunderland in January, The club stated that they only want players that really wanted to play for the club. Our best midfielder in many years was staying in Russia, with a club that he had fallen out with completely only a matter of months ago.

This is the type of mercenary behaviour that gives footballers a bad name. I understand where the club is coming from and if he isn't committed to the cause then he won't be an asset. He looked highly motivated when playing for Sam Allardyce in the second half of last season and if he wasn't going to be that motivated again then maybe he wouldn't have been the same player. It is the player that concerns me.

Lamine Kone
Another player that really concerns me is Kone. He was a revelation towards the end of last season as he defended brilliantly and scored goals as we stayed up. Obviously his transfer stock rose and he was in demand. But the club is looking upwards and want to keep their best players. He had only signed in January 2016 and really owed us at least one full season.

Kone did not see it that way. He wanted a transfer to Everton and it looked as though he was going to force this earlier in the year. he missed training, suggested he might refuse to play and fell out with the club completely.

In the end the deal was not done. The performances of Kone this season have not lived up to the promise he showed last and there is a very strong possibility that he will get his move to Everton in the January window. Another mercenary and his agent work the system their way until he gets the deal he wants. he has shown no loyalty to the club at all. We signed him from the relative obscurity of Ligue 1 and he wants more.

Sunderland
What do the club do? I think that we need a strategy as a club ti determine the way we are going to deal with players. For all the flaws of Steve Brice, he went to the big clubs and brought in their up and coming players on loan. We helped the career of Danny Wellbeck, Danny Rose and others with this way of working.

Southampton look from the outside like they tell their players once they have given two years service then they will not stand in their way of an offer from a big club.They have made huge profits on the likes of Lallana, Clyne and Wanyama while getting at least two quality seasons out of them.

Sunderland don't seem to have a strategy for attracting the best players, or for retaining those players if another offer comes along. I understand from players point of view that they don't want to stay with a club fighting relegation to the last few games of the season year after year. We need to grow and the way to do this is to have a strategy. Ellis Short seems to be content with just avoiding relegation every year. His players are not and neither are the fans.

Are Sunderland sliding down that slope again?

Fail, sack, hire, survive, repeat.

Is this the cycle that Sunderland have got themselves into with managers? It seems that way.

Since Ellis Short disposed of Martin O'Neill, we've followed that exact pattern every season and survived. The problem is that every time we survive, we're giving more weight to the theory that it's a strategy that works. From O'Neill to Paolo Di Canio, then to Gus Poyet and now in to Dick Advocaat. The club must look mad from the outside.

I looked upon Chelsea as a similar madhouse when Roman Abramovich took over and seemed to sack a manager every 12 to 18 months but they've been right up there with the most successful clubs in the country for over ten years now.

I'd say that in the same way Chelsea as a club view a trophy every season as their measure of success, Sunderland as a club view survival in the Premier League as their absolute measure of success.

So, have Sunderland been successful over the last 5 years? In their own strange way - yes!

Looking back from here at the Di Canio and Poyet reigns there were massive highs and painful lows but we survived, we constantly beat Newcastle home and away and we had that cup run and the day out at Wembley (but I haven't forgotten the 8-0 at Southampton nor the transfer failures of Di Fanti.) And I hope that I can look back upon the reign of Dick Advocaat with the same fondness. With the highs (none so far this season) the lows (already Norwich and Bournemouth stand out) and that we survive.

It gets me thinking about what constitutes success for all but the top handful of clubs. We will never be a Champions League team, we will probably never get a better shot at cup success for a long time so surviving in the league and the annual home and away double over our nearest rivals is all we have to get excited about, collectively as a club. In separation, the fans want exciting football, thrilling matches and the club to show they care every now and again; the club (the owner) wants to make more money than last year, to stay in the league and continue the TV deal.

Mike Ashley, up the road, wants to keep the income rolling in - a Premier League club that passes the survival test and makes a profit every year - is that the level of success that we should aspire to?

Big Dick Advocaat is back - where does it leave us?

The slightly surprising news yesterday that Dick Advocaat has returned as Sunderland manager caught the bookies on the hop and has earned Mrs Advocaat a nice bunch of flowers, by all accounts. It's nice to have a quality manager that knows his football, has the backing of the players, understands the club (already) and has a great rapport with the fans. But it doesn't answer the questions around the playing staff of the club. We still need an overhaul, but the stories that went with Advocaat's departure (of him telling Ellis Short that we needed to buy quality rather than quantity) and the stories that went with his return (of him being promised £50m for players) are promising signs.

Personally, I hope that the gap between him leaving and re-signing was because of negotiations over the transfer policy rather than misgivings from his wife. I suppose we'll never know.

I've already looked at what I think should be potential transfer targets in a previous blog-

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The exception to the players I had identified would probably be Keiran Trippier. I stated that I thought he should be looked at as a new right-back based in the link to Sean Dyche, who was the favourite to take over as manager at the time. Rumours have linked us with Sam Byram from Leeds as a potential new right-back and, although I haven't seen him play, he is highly regarded.

There should now be a renewed feeling of optimism at the Stadium of Light and with the right signings (over to you, Lee Congerton) we can look forward to moving away from a relegation battle next season - but I think that at the same time every year.

The fact that Advocaat has signed a one-year deal means that we have to start work on his replacement straight away. Bringing in a Kevin Phillips now as his number 2, or promoting Paul Bracewell at the end of the season are better options than going into this blindly and looking for a new manager next June rather than this. I hope that the club sees sense in this and takes steps right now to ensure continuity at the end of the upcoming season.