Are Sunderland sliding down that slope again?

Fail, sack, hire, survive, repeat.

Is this the cycle that Sunderland have got themselves into with managers? It seems that way.

Since Ellis Short disposed of Martin O'Neill, we've followed that exact pattern every season and survived. The problem is that every time we survive, we're giving more weight to the theory that it's a strategy that works. From O'Neill to Paolo Di Canio, then to Gus Poyet and now in to Dick Advocaat. The club must look mad from the outside.

I looked upon Chelsea as a similar madhouse when Roman Abramovich took over and seemed to sack a manager every 12 to 18 months but they've been right up there with the most successful clubs in the country for over ten years now.

I'd say that in the same way Chelsea as a club view a trophy every season as their measure of success, Sunderland as a club view survival in the Premier League as their absolute measure of success.

So, have Sunderland been successful over the last 5 years? In their own strange way - yes!

Looking back from here at the Di Canio and Poyet reigns there were massive highs and painful lows but we survived, we constantly beat Newcastle home and away and we had that cup run and the day out at Wembley (but I haven't forgotten the 8-0 at Southampton nor the transfer failures of Di Fanti.) And I hope that I can look back upon the reign of Dick Advocaat with the same fondness. With the highs (none so far this season) the lows (already Norwich and Bournemouth stand out) and that we survive.

It gets me thinking about what constitutes success for all but the top handful of clubs. We will never be a Champions League team, we will probably never get a better shot at cup success for a long time so surviving in the league and the annual home and away double over our nearest rivals is all we have to get excited about, collectively as a club. In separation, the fans want exciting football, thrilling matches and the club to show they care every now and again; the club (the owner) wants to make more money than last year, to stay in the league and continue the TV deal.

Mike Ashley, up the road, wants to keep the income rolling in - a Premier League club that passes the survival test and makes a profit every year - is that the level of success that we should aspire to?